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Etnia Barcelona as a brand has to do with color, quality and art. That’s why we thought that the new POP had to reflect all of this concepts.

To represent this on this high quality level we used a bust to integrate the eyewear. For the top clients and best locations we designed an acrylic color cube were the bust is “floating” in the middle emptying the eyes to place the product. And for the good clients of the brand we designed a second display that also represents the brand but is lighter and easier to produce.