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For the HAWKERS store in Fidenza, Italy. We bet on a concept in which the Italian market felt identified, we call it “Terracota Warriors and Coffee”. The power generated by the “Terracotta Soldiers”, happens by the simple fact, repetition and this repetition generates a pattern and many paths to walk through the space. For the design of the store we designed a module to expose the product and its repetition covers the entire space. In this way the visitor could choose how to do this tour. And for the more curious there is something else, an icon of Italy. The Bialetti coffee maker. On the central exhibition table.


Concept | Terracota Warriors & Coffee

Category: Retail Design

Design Team: Ana Escudero & HAWKERS RETAIL TEAM